Web Design and the Psychology of Colors

Web design is not an easy task, especially if what you need is to create a business website in plain HTML, with a very simple layout, easy to navigate, fast loading and above all, distinctive. To achieve this the web designer does not have too many options. Usually all they can do is the colors come together to create a website that combines attractive features of simplicity and logic, by providing valuable content.

It 's so important for all designers to know what the colors mean and what subtle message hides within each tone.

Red is the warmest color, passionate and energetic: the color of romance, love and enthusiasm. Red is attention grabbing, alarming, or attractive: a mixture of feelings and sensations paradoxes. A good web designer includes red and his power: he or she will know where to use this color, the amount of sales means red, as it will only drive visitors away. Take a look around and notice how red is used on a daily basis: the tag sales are red, a red Ferrari is the dream of everyone, a red rose is a passionate declaration of love, is often a red flag associated with the war ... Red is power, mean power, inspires and motivates.

Like red, orange is warm, happy and full of life. And 'the color of fire and light. Orange is usually used for web sites related to food, but it could also work for manufacturers of lamps and other entrepreneurs of light and energy areas.

Yellow is a color dual. And 'happy and stimulating, but many people associate him with cowardice, and jealousy. Use it carefully in web design, and never use it for fonts on a white background.

Green means nature, purity and freshness. It symbolizes hope and growth. Usually companies that sell herbal products and cosmetics, nutrients use a fresh green - lime green, for example - to inspire its visitors. World-class companies such as Yves Rocher or Garnier takes a green bag in their web design because they sell products made from natural plant extracts. Used in the wrong context, the green could have negative connotations. The money is green - green is too often associated with greed or poison (Paris Green).

Blue is already a standard business-to-business color. Dark blue, dark blue or is used for company logos, clothes and so forth. Even hospitals and health sites use blue for their design. Blue symbolizes happiness and heaven, and some shades of blue are depressing. Use with caution Blue for web design.

Violet is an exotic color and regal, associated with wealth, spirituality and meditation. It 's rarely used in web design, because it takes real skill to combine with other colors. Web designers who use mainly for ads and banners, as it captures the attention and calls for action.

White is a color, but the manifestation of all colors as one. White is associated with purity, divinity, modesty and simplicity. For web design, white is the ideal choice. However, even if in life, white is complete, online, always needs to be supplemented with other colors.

Finally, the absence of white and black means the absence of all colors. Although, in general, black has negative connotations (death, mourning, sin) is still a very elegant color and, in combination with the right colors can make a big improvement to your website. Anyway ... probably uses black as the color of the font .......