Web Marketing VS Offline Marketing

One of the most critical aspects of running a business is marketing. It encompasses every customer related task from creating awareness to customer satisfaction and retention. You can go as far as saying that the company can not survive or even start without it. In the current scenario, marketing has become a complex and sophisticated function, especially now that a growing number of companies choose to start online. Now, with the traditional offline marketing tools, there are a number of web marketing tools and methods available. These web marketing methods must be mastered for any level of success in online business.

The differences that separate web marketing from offline marketing are the following:

or snail mail vs. email - Email marketing is cheap, efficient transportation, immediate and effective generation of customers. Snail mail is slow, generally more expensive and is losing some of its effectiveness with the influx of TV and Internet.

radius or limited impact against unlimited - The target audience is global in the case of web marketing with the Internet shrinking the world. The radius of offline marketing is limited by physical barriers, policies and time.

or Web clients are looking for a product or service similar to yours - The beauty of being an online business is that people try to access a service or product you offer. Whereas, the offline businesses must rely more on the marketing push pull effect.

or long, complex process of making a sale vs. instant conversion - A few clicks of the mouse and the product is sold, in the case of web marketing. Process offline marketing is the time of labor and heavy, by the generation of the door to make a sale.

Fixed office hours vs. 24 hours, or shop - An online business can sell their products 24 hours a day while an offline business open and close at particular hours.

Advertising or in print, TV and radio is expensive - While you can easily offer content, audio and video clips on the internet for a very low cost.

or Pay for time spots vs. unlimited time and space - Ads in offline marketing media are for a limited time and you pay for time slots and space. In a scenario of online marketing, you should keep your ads for a longer time and pay much less.

o The incremental cost per customer - The cost is very low because of concerns about Web-based marketing, and that cost is appreciable in the case of offline marketing efforts.

or targeted approach vs. general approach - The reason the above leads offline marketing businesses to locate and select carefully, removing a lot of potential customers who can buy in the future, if not the present. However, low incremental cost online lead companies that cover a broad spectrum of the market.

Segmentation or - Preferences are much easier to monitor for an online business and this means that segmentation is simpler. The effort of web marketing has the information needed to customize its pitch at a time.

contact with the client or - Access to customer information is automatic in the case of online businesses and web marketing process has been simplified and made efficient. Databases and mailing lists are created in an instant. In contrast, offline marketing efforts for the same time require, employees and money.

There are many advantages to web marketing and offline marketing, and it is better to use a judicious mix of the two....