Monday, August 27, 2012

Ask questions Sales Presentation Crystal Clear


In many ways, sales is a transfer of enthusiasm. Whether you are selling a software package multi-million dollars, or you are selling your significant other for the choice of film for the evening, your goal is to get the other person as excited as you are. Excited enough to act. One of the ways you can help people to take ownership of this enthusiasm is to ask questions of crystallization.

The questions themselves can help to involve the customer and customers, but the questions of crystallization is a powerful tool to help the other person agrees with you on key points. Instead of you telling them about what makes your point of view so cool, and asking them to agree, you are going to tell them because they think that your ideas are great.

How do you do this?

It 's quite simple. Rather than make statements, take a statement and add a short question after agreement. For example, instead of saying: "Saving time is a good thing." you say: "Saving time is a good thing, right?" Regardless of whether you verbalize the answer, they are thinking in their head: "Of course, a saving of time is a good thing." They spoke from their point of view and have held this view.

A big caveat here. This only works with the statements that the customer agrees. Does not work if it is something that is controversial or not believe them. You can not say: "This is a good deal, is not it?" If it is a good deal for the customer. These questions work best when you are building a foundation at the beginning of the conversation or when you want to make sure they are on the same page as you.

Some examples:

-It 'great to work with a reputable company, is not it?

The labor-savings would really add up, should not they?

-It makes sense to get the best long-term value for your money, is not it?

-These look great, do not you think?

-It'll nice to get this decided so you can go to the next part of the project, not?

This is to clarify in the minds of the customers, and can be just as enthusiastic as you.

Crystallization are big questions, is not it? ......

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