Using Web Analytics - Why is it important?

How many visitors did you have your website today? Where (geographically) they came out? What time did you feel the heavy traffic? It was your web site accessible through a reference site or a search engine? These are the questions that you as a web developer / owner / operator must ask. If you're simply looking to improve your traffic, or if you want to determine how much to spend on advertising, web analytics are crucial.

An excellent example of how useful a good system of analysis can be either with e-commerce. If a site sells eggs for $ 40 per barrel, the webmaster can use the analysis to determine if people click on ads sites are buying $ 40 barrels of eggs. If you determine that people coming from ads to buy 10 barrels a day, knows that the $ 200/month spent on ads is definitely working out. He can then buy advertising more confidence and determine what percentage of your profits should go toward advertising.

Answering the "who, what, when, where and why" of those individuals who access the site is also of paramount importance. Through the proper use of web analytics you can model and shape your online business power house and compete at any level. We use, for example, the simple statistical traffic. After several months of following the analysis of web traffic your provider is noted that the visits to your site are higher in the middle of the month against the beginning or end. However, during the month of October we see very little traffic at all. He begins to study and realize that you have to do something different. Suddenly you realize that in the months before you had a radio ad that was running that was cut, because he felt that he was not generating enough traffic. Quickly call the radio station and provide an open slot for December!

This is an example of how web analytics provide a useful tool for the development and maintenance of your users. Using simple analysis can provide an advantage over the competition, is often overlooked and considered as a graph enjoyable to watch. Those who deal with the true understanding of these statistics and apply to their bottom line will find their sites more effectively. Do not underestimate the power of your web analytics. Use them to drive your online presence. You'll be happy with your results! ......