Crisis management

The Internet can be open for business and consumer worlds, but also created a public relations nightmare for businesses. Forums, websites of opinion, blogs and all that is publishable name of a company can spread in seconds.

Remember, "Yours is a Very Bad Hotel" presentation described a customer's bad experience with a hotel chain? The hotels are managed by humans. Humans make mistakes. And 'how to handle errors that can make a difference in customer service. Since the hotel employees did not try to help the client overcome a bad situation, the customer hurled back and bloggers on my blog.

If the hotel is located on top of his game, that would trigger its crisis management (also known as reputation management) team to save his reputation however, is possible. And 'possible for a PR company to overcome evil and to leave early as in the case of PGandE (California Pacific Gas and Electric Company).

Another strategy is to use internet monitoring to track the items online on a company's activities to prepare for negative publicity. Some go further and monitor the chat rooms, newsgroups and discussion forums online.

It 's like the story of the town gossip that spread false stories about his people. One day, he felt terrible and went to the chaplain [Rabbi, pastor, priest, or whatever - take your pick] to ask for forgiveness. The chaplain said, "I forgive you, but you must do something first."

"Take a feather pillow, cut open, and scatter the feathers to the wind." The man thought this was a strange request, but it was a fairly simple task, and did so willingly. When he returned to tell the chaplain that he had made, the chaplain said, "Now, go and collect the feathers. Why can no longer make amends for the damage your words have done than you might remember the feathers."

The same can happen to a company without a crisis management plan in place. And 'possible to survive the crisis and prosper as PGandE done. Do not expect to pull out his Worldcom Enron similar mess. The fraud is not excusable. And Martha Stewart? He hired a public relations strategist firm, in an attempt to do damage. It will be worth watching to see what happens in your case and how the PR firm tries to salvage his reputation. Did you know that there is a recall on one of its products? Adds fuel to the fire, is not it?...