20Minutos.es also bet on Online Intelligence

This newsletter is a new customer of AT Internet. AT Internet will help you measure and manage their work online.

AT Internet, the leader in the field of Web analytics solutions and mobile, has recently signed an agreement with 20minutos.es, to help in the measurement and management of all online content that brings daily newspaper and network impact it has.

AT Internet will provide its new customer web analytics product AnalyzerNX, the best way to manage real-time 20minutos.es web pages, providing an optimal analysis capabilities of the audience generated by the more than 13,730,204 unique users each month accessing 20minutos.es. (Interactive Data OJD March 2011)

This program will 20minutos.es a complete overview of all electronic marketing activities carried out, measuring, comparing, segmenting and spreading in real time the various data related to their business and objectives. The purpose of this is the Web site optimization and measurement of ROI (return on investment) and on-site ads (ads both internal and external self-promotion (advertising per click, sponsored links or emailing, for example) .

AT Internet provides a unique solution to compare the performance of a complex network such as the newspaper 20minutos.es, optimizing their decision making and future online strategy based on the results. The advantage is also provided with an overview of the whole and also with a detailed analysis of even the smallest detail.

The agreement between the two companies took place last March.

About 20minutos.es

20minutos.es was launched in 2005, the online edition of 20minutes. In just five years, 20minutos.es is placed between the online media more often. Data from the Office of the latest messages in Internet media (Interactive OJD) certified a total of 13,730,204 unique users and 27,837,505 visits in March 2011, which consolidates 20minutos.es as one of the leading the digital press market.

The birth of 20minutos.es marked two milestones in the history of journalism. On the one hand, was the first newspaper on-line to open all its contents to the comments of his readers with a posteriori moderation on the other, was the first Spanish newspaper that was published under Creative Commons, allowing the playback of their texts citing the original source. Also opted from the outset by the involvement of users and the blog phenomenon, organizing five years 20Blogs Awards, benchmark event in the blogosphere.

About AT Internet

Established in 1995, AT Internet, formerly known as XiTi, is a leading independent company in the market for Web analytics solutions and mobile. French and European leader in the field of Intelligence Online, its expertise allows the company to develop unique and innovative solutions for measuring web traffic, user behavior, performance measurement and Web site availability and as the measurement of online reputation.

AT Internet has more than 3,500 customers worldwide, including some of the most important companies. Based in Bordeaux, where its headquarters, thanks to its international offices, AT Internet operates in 9 countries around the world, including Germany, England, Ireland, Spain and Canada. It currently employs over 150 people worldwide, with over 60% of staff working in the technical department.

www.atinternet.com

For more information:

Lola Garcia

ARGENTACOMUNICACIÓN

lola.garcia @ argentacomunicacion.es

TEL.: 91 311 93 35 - 620 927 362